The term refers to a container, typically constructed of plastic film or paper, designed for the retail packaging of a specific frozen, bite-sized food product. These containers often feature vibrant graphics showcasing the food item and brand, and provide essential product information such as cooking instructions, nutritional facts, and ingredient lists. For example, a flexible pouch displaying images of melted cheese and pepperoni filling is a common presentation.
This packaging plays a critical role in maintaining the product’s frozen state during distribution and storage, preventing freezer burn and preserving the integrity of the contents. Its design facilitates convenient handling, storage in the freezer, and ease of opening for consumers. Historically, developments in flexible packaging technology have contributed significantly to the widespread availability and consumption of this type of convenience food.