The phrase signifies a broadening of culinary focus beyond a single, commonly known food item. It suggests a restaurant or menu offering a more diverse range of options than what might be initially expected. For example, an establishment using this phrase might offer pasta dishes, salads, or sandwiches in addition to its core pizza offerings.
This broadened scope provides several advantages. It caters to a wider customer base, accommodating varying tastes and dietary preferences within a group. Historically, restaurants have diversified their menus to remain competitive and adapt to evolving consumer demands. A diverse menu can also increase revenue streams and reduce reliance on a single product’s popularity.
