This phrase typically refers to a type of establishment specializing in the preparation and sale of pizza in a style reminiscent of that found in New York City. These establishments often emphasize quick service and a menu focused primarily on pizza, frequently offering whole pies or slices. For example, a local eatery might advertise itself as offering this style of pizza to attract customers seeking a specific culinary experience.
The significance of these establishments lies in their ability to provide a relatively affordable and convenient meal option, often catering to a diverse clientele. The popularity of this specific pizza style is rooted in its perceived quality and taste, drawing on the reputation of New York City as a culinary center. Historically, the spread of this type of pizza represents the diffusion of food culture across different geographical regions.