The phrase refers to a specific promotional offering available during midday hours at a particular pizzeria located in San Diego, California, called Venice Pizza House. This offering typically includes discounted prices or bundled deals on selected menu items, designed to attract customers during the lunch period. For example, it might consist of a slice of pizza, a side salad, and a drink sold together at a reduced cost.
Such promotions are significant for several reasons. For the restaurant, they can boost revenue during typically slower hours, attract new clientele, and encourage repeat business. For consumers, they provide an affordable dining option during the workday or leisure time. Historically, lunch specials have been a common marketing tactic employed by restaurants to remain competitive and cater to budget-conscious individuals.
