The provided phrase refers to a specific culinary instruction set, originating from Kraft Foods, detailing the preparation of meatloaf. This instruction set typically includes a list of ingredients, precise measurements, and step-by-step directions designed to guide individuals through the cooking process. An example might involve ground beef, bread crumbs, eggs, and various Kraft-branded condiments combined according to their recipe for a baked meat dish.
Its value lies in offering a standardized and readily accessible method for creating a familiar dish. For consumers, it represents convenience and a predictable outcome, leveraging the established reputation of a major food manufacturer. Historically, brands like Kraft have disseminated recipes as a means of promoting their products, thereby driving sales and reinforcing brand loyalty through a perceived culinary expertise and reliability.